In this post, Ivan analyzes Tony Stewart’s celebrity endorsement with Burger King. Stewart is a NASCAR driver and has recently begun to promote Burger King. Ivan begins his blog by presenting a commercial in which Tony Stewart is teaching a class of other celebrities the proper way to endorse a product. He makes sure the class understands that you should endorse what you believe in. Stewart admits to loving the Whopper from Burger King, and that this is his reason for endorsing it.
Ivan explains how Burger King believes that the reason why Tony Stewart endorses their product is because he believes in it, is comfortable with it, and loves it. The fact that the only way to endorse Burger King is having a celebrity who can claim his devotion to the product and explain how it can satisfy his hunger.
To conclude his blog, Ivan presents the fact that the endorsement with Tony Stewart has mutual benefits. For Burger King, additional publicity is formed due to the fact that Stewart promotes the Burger King logo on his NASCAR uniform and presents to the public his love for the Whopper. For Tony Stewart, endorsing Burger King has made him richer. Ivan includes an article regarding the multi-year contract Steward has signed with Burger King. Putting an article like this in the blog was definitely helpful as a reader to fully understand Stewart’s endorsement deal with Burger King and how it affects Stewart as well as Burger King.
I agree with what Ivan proposes in this blog. I believe Tony Stewart is a legitimate celebrity endorser for Burger King because he believes and loves the product. I think that the ideas and opinions presented in this blog are clear and convincing and are easy to follow with facts backing up his beliefs.
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